New Jersey State Bar Association - The voluntary Bar Association of New Jersey, serving members since 1899.

CONTACT:Stephanie Frost
Director Membership Marketing and Communications

Rainmaking Seminar Coming to NJ Law Center

NEW BRUNSWICK, NJ—Businesses succeed by continuing to regularly bring in new business. This is true for any business, and for law firms of all sizes, from the smallest to the largest, attorneys must market and sell their law firm to maintain a busy path of new clients coming in the door. Rainmaking, the magic word for that ability to network and build productive business relationships, is the focus of an upcoming seminar sponsored by the New Jersey State Bar Association, “Becoming a Rainmaker,” to be held at the Law Center on April 21.

The seminar will feature international bestselling author Stephen Fairley, MA, RCC, president of Today's Leadership Coaching, a Chicago-based business coaching company. Fairley will present two hours of practice-building strategies including specific sales and marketing strategies and tactics to help small and mid-sized law firms find more clients fast and rapidly increase their revenues, and help associates at larger firms aggressively build their book of business.

“There are more than one million attorneys in the U.S. and 85 percent of them work in a firm with less than 10 lawyers,” says Fairley. “In every small firm, it is the responsibility of every attorney to practice rainmaking skills in order to compete in this fierce environment.”

In January, Fairley conducted this seminar to a standing-room only crowd at the New York State Bar Association’s (NYSBA) annual convention. Billed as one of the largest sessions the NYSBA has ever held, participants reported that it provided a springboard for starting a new practice and offered easy to implement specific strategies.

Solo practitioner Elisabeth Kovac of New York City said about the seminar, “I had no idea marketing could be so easy.”

With mergers and acquisitions by large New York firms increasing the amount of local competition, small law firm owner Sumeeta Gawande of Brooklyn said, “the interactive program really forced me to actively plan my marketing strategies.” Since this changing face of the law firm is mirrored in New Jersey, a similar benefit can be gained by attending the April 21 program.

The “Becoming a Rainmaker” seminar includes:

The seven ways to find more clients and which ones work best for solo practitioners and small firms;

How to apply the five key steps to becoming a rainmaker;

The five major roles every firm must fill in order to succeed;

How to avoid the top four marketing mistakes attorneys make;

Why 90 percent of advertising doesn’t work;

A six-step process for developing a 12-month strategic marketing plan;

And much more.

The program will be held on April 21 at the New Jersey Law Center in New Brunswick, from 6 to 8 p.m. Tickets purchased in advance are priced at $70 for NJSBA members and $97 for nonmembers. Costs for tickets purchased at the door are $105 for members and $125 for nonmembers.

To register for the “Becoming a Rainmaker,” visit and select Meetings Calendar. You can also call the NJSBA Meetings Department at 732-249-5000.

The New Jersey State Bar Association, incorporated in 1899, is dedicated to the continuing education of lawyers and the public, to reforming and improving the legal system and to aiding in the administration of justice.